For expert-led businesses / YouTube first
Turn what you know into a consistent YouTube presence that builds trust before the sales call. We plan, produce and package the content. You bring the expertise.
Explain the difference between profit and cash flow.
Help a founder recognise when they need advice.
The expertise is not the problem
You explain difficult things clearly, answer valuable questions and help people make better decisions. Those conversations are the starting point for useful content.
But then comes the research, scripting, filming, editing, thumbnails and distribution. Content becomes another job. Uploads slip. A promising channel goes quiet.
Northaven takes responsibility for the system around the recording, so sharing your expertise becomes a repeatable part of the business.
The Northaven content system
Every stage connects to the next. The question you answer, the way it is presented and the action a viewer can take all belong to the same plan.
Understand your buyers, their questions and the content already competing for their attention.
Choose four strong concepts. Build the hooks, structure and talking points.
You record focused answers with our guidance. We agree the setup and format first.
Shape the footage into clear, well-paced long-form videos and useful standalone clips.
Develop titles, custom thumbnails, descriptions and a relevant next step.
Prepare and schedule the agreed content, with your approval and account access.
Review performance, audience response and relevant enquiries to inform the next month.
Your part
Share your knowledge, record to a clear brief and check the factual and professional details before anything goes live.
Your time
One focused monthly recording session can supply a month of content. Setup, preparation, retakes and approvals are additional; we agree a realistic rhythm for your format.
A month, thoughtfully connected
Our starting monthly scope. We agree the final format and deliverables around your subject, capacity and commercial priorities.
A problem your buyer recognises
The trade-offs worth understanding
A useful framework or worked example
What people need to know before acting
LinkedIn repurposing can be included where it supports your B2B audience. We agree the scope before work starts.
Why YouTube
A title gets someone’s attention. A useful explanation gives them a reason to stay, understand your approach and consider a conversation.
Show how you explain a problem, weigh a decision and help a client. Let prospects get a feel for your expertise.
Useful videos can keep being discovered after publication. They also give you something relevant to share in emails and conversations.
Long-form provides the depth. Short clips and relevant written posts help the same ideas travel further.
A look at the thinking
Illustrative topics and packaging developed by Northaven. These are speculative concepts, not client work or performance results.
A plain-English explanation of profit versus cash flow. Built for founders who need to understand the question before they seek help.
Format: expert-led explainer · CTA: review your cash-flow processA decision framework for founders considering their next team member. A useful way to demonstrate how an operations consultant thinks.
Format: decision framework · CTA: map the bottleneckWho this is for
Financial advisers, wealth managers, accountants, lawyers, consultants, coaches, fractional executives, recruiters and other professional-service businesses.
Fit matters more than the industry label.
Already uploading, starting from scratch or reviving a quiet channel? We build from where you are.
Before we talk
We agree what progress means for your business before we start. Then we review whether the right topics attract attention, where viewers stay or leave, and whether the content supports website visits, enquiries and better sales conversations. Each review informs the next plan. The aim is commercially useful attention, with clear reporting on what we can and cannot attribute to content.
No. Clear audio, good light and a practical recording setup are the starting point. We help you choose a workable format before you record.
You retain responsibility for factual accuracy, professional requirements and any compliance approval. We build a review step into the workflow before publication.
Yes. We start by reviewing your audience, topics, packaging and available footage, then agree what to keep and what to improve.
We agree the initial scope, review points and notice period in your proposal. The first stage establishes your strategy and recording rhythm; subsequent publishing cycles give us evidence to improve the content. You will know the deliverables and terms before work begins.
We scope the work around the format, production needs and support required. The first conversation establishes fit; you receive a clear proposal before committing.
A good place to start
Let’s build the system around it. Tell us what you do, who you help and where content gets stuck.